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How a Brazilian Pastor Grew His Audience From 60 People to 3,000

This is the story of how Marcelo Flordos Santos, a Seventh-day Adventist pastor in northeast Brazil, received two talents and then gained 100 more through the reach of the Internet.

Flor, a slight man with graying hair, looked at the several dozen people who were showing up at his evangelistic meetings five years ago and determined to find a way to expand his audience with the tools within his reach: a webcam-enabled laptop, the Internet, and the Adventist Church’s message about the prophecies of Daniel and Revelation.

Today Flor uses those tools to air live broadcasts of his meetings over the Internet. The average attendance has remained the same: about 60 people. But now another 100 to 150 people log on to one of Flor’s three websites to watch from their homes. Still another 1,000 to 3,000 people watch the archived videos after each meeting.

Much like the servant who received two talents and gained four in Jesus’ parable in Matthew 25:14-30, Flor has taken an audience of 60 people and expanded it to up to 3,000 people across Brazil and beyond.

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