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A day after top Seventh-day Adventist leaders and administrators across Inter-America vowed to embrace and implement new initiatives, projects and activities aligned with the church’s ‘I Will Go’ mission strategic plan, a special online communication and media advisory was held  on Nov. 12, 2020. The orientation meeting drew union administrators and executive committee members, as well as communication directors and media staff, to take a look at communication tools that can facilitate the implementation of strategic plans at every level of the church. New paradigm “There is no doubt that the paradigm of corporate communication has changed over the years, forcing any organization to implement a more strategic way of moving forward than an operational one,” said Abel Márquez, communication director for the church in Inter-America. That vision of moving forward strategically is fundamental because by just having communication departments and media experts, it’s not enough, he said. “Communication must be implicit in every action and for that it is essential to present possibilities to the leadership continually.”   “Today more than ever the message that we have as a church should be shared, especially with so many tools and opportunities available as never before,” said Márquez.   Identity, collaboration, integration, networking, creativity, innovation, technology, and evangelism are all key in carrying out a successful strategic plan as large as the world church envisions in the context of communication, added Márquez. Read more...